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The real bears

10/18/2012

 
The soda industry has been getting under fire. They are definitely not happy that their products are being targeted as a contributor to many of the health problems so common in the U.S.
We are getting ready for the holidays. Coca-Cola will play on the emotions and advertise with their cute polar bears. 
Here comes a new video from a healthy eating advocacy group Center for Science in the Public Interest. It tells the story of "The Real Bears" and their experience with the brown sugary drinks they consume. Without spoiling too much of the story it underlines that the things that are bad for your teeth are often also bad for your health in general. Also keep in mind the problem is not limited to sodas, soft drinks, etc.. It also applies to sugary fruit drinks, punches, and sports(!) drinks.
"Enjoy" the video, it is very well made and worth watching (it was created by Alex Bogusky, a legend in the advertising industry, that used to create ads for Coca-Cola amongst others...)

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